The Brain Science of Marketing with Daniel Epstein – Episode 13

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Daniel Epstein is a marketing and innovation consultant from Toronto, Canada. He worked for Procter & Gamble for 21 years where he was awarded the Harley Procter Marketers designation in 2007; the highest designation for marketing excellence. He led P&G’s future of marketing and brand building and was responsible for the commercial leadership of some of the most iconic brands at P&G.

As he traveled the world for P&G, he developed a project named, Portraits in Faith, where he interviewed and photographed 450 people of faith in 27 different countries. In this conversation, I explore with Daniel how brain science is shaping the future of marketing, his insights about his time at P&G, and the journey he believes we are all on.

Essential Learning Points From This Episode

  • Why the most effective marketing combines rational conscious messages with nonconscious cues?
  • How do you increase the odds that consumers will purchase from you again?
  • How is the brain wired to prioritize and delegate certain tasks?
  • How Daniel made a course correction and found what he was meant to be doing?
  • You are always better off in an organization where you feel there is a good fit
  • Allow your special gift to come to the foreground
  • “There is no more important job for us as leaders than to put people in the right jobs”
  • The human process is not think–feel–do but rather do–feel–think
  • Your habits and repeated actions are more predictive of your choices than attitudes and intentions
  • We can heal ourselves by helping others heal.You want to heal every part of yourself, you want to retrieve all of who you are, and in so doing you won’t be able but to help heal others
“We can heal ourselves by helping others heal” Daniel Epstein Click To Tweet The most effective marketing combines the rational conscious messages with non-conscious cues. Click To Tweet Marketing has to increase the probability that you’re chosen over a competitor. Click To Tweet “People who have some sense of connectedness to something bigger than themselves are grateful” Daniel Epstein Click To Tweet The brain takes 25% of the body’s energy, and therefore always seeks to shift tasks to habitual system. Click To Tweet “Don't be afraid to have your thinking disrupted” Click To Tweet Habits are more predictive of human choice than attitudes and intentions. Click To Tweet

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